MILANO FIERA CITY-BIT, INTERNATIONAL TOURISM BAG 12 April 2022 -COMPLETE OF WORK

 

MILANO FIERA CITY-BIT, INTERNATIONAL TOURISM BAG

12 April 2022 -COMPLETE OF WORK

BIT, the International Tourism Stock Exchange has officially closed its doors.

A sustained influx of visitors has welcomed the return in the presence of BIT 2022, the reference demonstration for tourism in Italy, which ended today in Fieramilanocity: three days of intense networking and news presentations, c portrayed by the quality of exhibitors and buyers proposals highly profile yourself.

We were also at the Directorate of Marketing and Tourism with our professional team representing the City of Genoa.

Highlights of our participation were the presentation of the rich offer of tourist and cultural services offered by the city of Genoa as a tourist destination (joint press conference of the Municipal Assessor Laura Gaggero and regional Giovanni Berrino on Monday 11 April at 12 and 13) and the intense three days of work with continuous defiling of buyers, b2b and information desks to the services offered by my city to many national and international utilities.

Conclusions beat in pills

We can therefore note that the quality of requests to the Bit has declined more and more in future trends (like the Metavers and space travel), but also with the confirmation for the next season of slow, ethical and sustainable tourism and.

One of the highlight trends of this year is walking, from spiritual to natural ones, with the return of cycling tourism, active holidays and open air with a touch of luxury and glamour, like in glamping. The food and food trend is always very strong, along with the discovery of villages and history and culture.

In essence, the edition of the restart has been characterized by the quality of the exhibition proposals and the buyers present.

Trends towards an ever more natural, sustainable and responsible tourism are confirmed, pay attention to history and culture, in Italy as well as abroad

Exhibitors and buyers agree in focusing on new and original experiences to seize the opportunities for restarting.

Next year we return to the usual placement in February, from 12 to 14 February 2023

Finally excellent collaboration with Enit, who has presented two important research on Generation Z and cineturism with Netflix.

Massimo Ruggero

Presidente Club per U N E S C O Genova Citta' metropolitana