STORYTELLING AND Metropolitan ECOMUSEO. NEW UNESCO bioethics conference. Start of second phase (June 2022)

 

STORYTELLING AND Metropolitan ECOMUSEO. NEW UNESCO bioethics conference. Start of second phase (June 2022).

I'M B E R E R. It officially concluded on Friday, April 15, U.S., after almost a year of hard work, the important first phase of consolidation, launch and sharing of the program that our UNESCO Club of Genoa will carry on in the metropolitan territory no to the historical Ecomuseum.

Dinanzi in the presence of the Mayors who intervened on the occasion, together with many representatives of the institutions and cultural and administrative representatives of the involved territories and of the light communities around the world.

After the greetings from the Mayor of Bogliasco on. Luca Pastorino followed the presentation of the Ecomuseo project organized by the President of the UNESCO Club in Genoa, which illustrated the contents and the social and tourist development goals of the project itself.

Great importance will be entrusted to the local subjects and to the representatives of the Unpli that will activate, also thanks to the operation of the Prolocos involved, important networks on the territory.

Among the tools put on the field by the UNESCO Club there will be the communication methodology of STORYTELLING which action of the territory marketing, which is applied to the tourist area will decline a new way of communicating strongly, exciting and evocative. A suitable tool for telling places, topics, and stories. In one word, a methodology to narrate the territory.

The main actors of the project will be mainly the populations, the communities of the land of Colombo, who will be involved until they become real and their own social reporters, with the aim of presenting the places of the Ecomuseum in a different way even tourists, travelers, photo reporters, etc.

Finally, a particular thank you goes to the excellent hospitality of the Municipality of Bogliasco and to those who encouraged the event.

In addition to the Hon. Luca Pastorino and to the Mayors Giovanni Dondero (Moconesi) also representing the municipalities of Neiron, Lumarzo and Carasco, Mario Reffo (Sori), Vittorio Centanaro (Leivi) and the councilor Gianmaria Morini (Tribogna), intervened at the debate, also to Daniela Segale Regional President Unpli Liguria, Laura Oliva (Vice Mayor of Bogliasco) and Mario Menini, President of the World League Association.

Other obviously to Antonio Blandi of Ideas and to the directors Gavino Maresu and Luca Maratea of the UNESCO Club in Genoa.

Massimo Ruggero

President of the UNESCO Club of Genoa