Tampa Theatre - Florida

Built in 1926 as one of America's most elaborate "movie palaces", the Tampa Theatre today is a fiercely protected and generously supported landmark. Designed by famed theatre architect John Eberson, the Tampa is a superior example of the "atmospheric" style of theatre design. Inside the Tampa, audiences are transported to a lavish, romantic Mediterranean courtyard replete with old world statuary, flowers, and gargoyles. Over it all is a nighttime sky with twinkling stars and floating clouds.

Like other new movie palaces around the country, the Tampa Theatre was enormously popular. For the first time in history, the common person had access to opulence on a scale never before imagined. For 10 cents, they could escape into a fantasy land for two hours, see first class entertainment, and be treated like royalty by uniformed platoons of ushers and attendants. By the end of the 1920's, over 90 million Americans were going to the movies every week.

For several decades, the Tampa remained a jewel and the centerpiece of Tampa 's cultural landscape. People grew up, stole their first kisses in the balcony, followed the weekly newsreels, and celebrated life week after week by coming back to the Tampa.

But by the 1960's and 70's, times had changed. America 's flight to suburbs was having a damaging effect on downtown business districts across the country. Hardest hit were the downtown movie palaces which dotted America's urban landscapes. Audiences dwindled and costs rose. Many of our nation's finest movie palaces were quickly demolished before anyone noticed because the land beneath them became more valuable than the theatre operation.

In 1973, the Tampa Theatre faced the same fate. But in Tampa citizens rallied. Committees were formed. City leaders became involved, and soon a deal was reached to have the City rescue the Tampa by assuming its leases. The Arts Council of Hillsborough County agreed to program and manage the Tampa with films, concerts and special events. By the time the Theatre reopened in early 1978, the Tampa had become something of a national model on how to save an endangered theatre.

Today, Tampa Theatre is managed by the not-for-profit Tampa Theatre Foundation and is a remarkable success story.  The Theatre presents and hosts over 600 events a year including a full schedule of first run and classic films, concerts, special events, corporate events, tours and educational programs. The theatre is one of the most heavily utilized venues of its kind in the United States.

Since its rescue in 1978, the Tampa Theatre has welcomed over 5 million guests including over 1 million school children for school field trips and summer camps in the context of one of Tampa 's largest historic preservation projects.

Community support and contributions are critical to the Theatre's continued success and viability. In spite of its successes, the Theatre only earns about 60% of its annual operating budget through earned income. Contributions to the Tampa Theatre Foundation from individuals, companies and foundations help to make up difference and keep the Theatre accessible and affordable for everyone.

Tampa Theatre was named to the National Register of Historic Places in 1978, is a Tampa City Landmark, and is a member of the League of Historic American Theatres.
http://www.tampatheatre.org