PRESS RELEASE LUGANO 20 October 2022.
GENOVA CITY wins the SWISS TOURISM AWARD at the Swiss International Holiday Show, being held in Lugano. The motivation for the award: “In Genoa, a city with a traditional international breath, for its commitment to valuing its traditions and attractions confirming its vocation as a sustainable, accessible and advanced tourist destination guard”.
«A very important recognition that makes us proud of the work done so far and that tells us that we are on the right track to intercept the growing demand from tourists for a tourist offer that knows how to combine support Environmental skill and green - comments the assessor to Tourism Alessandra Bianchi, present this morning in Lugano to pick up the prize - the International Holiday Salon is a wide-breathed showcase that projects Genoa among the tourist destinations of world excellence with a particular attention to new forms of Slow, sustainable vacation, alternative to mass tourism. Based on the data of the summer just passed, we know that tourist flows in Genoa have increased by 70% compared to the pre-covid period and in general the increase of foreign presence in the city reaches double digits: dimo numbers strange that our city has entered full force among the targets of tourism that doesn’t stop at that, albeit important, connected to the traditional swimming holiday. The next campaigns will be focused on the promotion of our city, focusing on a enjoyment of our territory from the outdoors to food, in an active way, as the current market is asking us, to make Europe and the world more and more aware of it Genoa is surrounded by beauties, from the coast to its extraordinary inland”.
With Genoa, International Tourism Excellence.
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